SEO also is known as search engine optimization is a method of the increasing the amount and quality of traffic to a website from search engines like Google, Yahoo etc. via organic or search results.
The higher is the search result of the website on the SERP i.e. Search Engine Result Page, the more is the chance of visitors visiting the site.
Increasing the relevancy of a site is one of the marketing strategies of several SEO consultants from SEO marketing agency. These SEO consultants focus on how search strategy and algorithms work and what visitors search for.
SEO process involves several steps like:
- Coding and Structure formation of the site
- Content of the site
- Presentation of the site
- Fixing other problems that stop search engines to index the website
Indexing the websites is important, and if they are not indexed by the search engine then there is no chance for the website to gain visibility rankings and traffic on the search engine.
Therefore it is important for online businesses to follow all the strategy of SEO and also make sure that the websites are indexed properly.
Search engine optimizer generally refers to the agencies that take up the SEO process on behalf of their customers. Each and every agency has their own set of methodology to implement SEO process. Hence, there are several different methods to achieve organic rankings for websites.
Seo Auckland Company also offers web designing services which are required to get best SEO results.
To get effective SEO results, there may be a chance to alter the HTML coding of the site, hence, website development team looks after this technical errors.
In short, SEO strategies are combined with web designing and development to get most out of the site in terms of rankings and traffic.
This is the reason why most of the reputed companies will first check the design and back-end structure of a website before implementing SEO process.