What is the rightest way to check out whether your email marketing delivers results not?
Well, the answer is there is no such technique, but some steps you need to take in order to create a strong association with your email subscribers.
Catchy subject lines, compelling copy and beautiful design are two of the most important aspects, but none of them matter if your campaigns don’t reach your audience in the first place.
In this article you will get to read few very effective tips to increase your email deliverability rates and even make sure that your subscribers are receiving your marketing emails on time:
Use dual opt-in validation emails
In this case, your new email subscribers not just have to put their email address in the sign-up form, but even have to authorize their email in order to be added to your email list.
This step will help prevent imprecise email addresses and bots to be added to your folder, and is vital in keeping your list clean.
Verify your email list on time
Keeping your email list is extremely important and to keep it clean, there is no better way, accept using a free email verifier, a validation software.
But it would be better to avoid purchasing email lists, even if the sources are reliable. Actually, email service providers can easily detect if a list is bought or rented, and they will most likely discard it the moment you try to ingress it on their platform.
Grow your email list organically, no wonder it requires time and patience, but this is the best way. Besides, an email checker helps in obtaining high deliverability rates also.
Remove inactive emails
Sound counterproductive right and why to remove previous email addresses that you’ve worked so hard to gather?
Well, few some of those addresses may be reckless, and sending email to them will only miff your IP reputation, because if the subscriber hasn’t read or clicked on any of your emails in the past six months, it is better to remove that address from your database, immediately.
Do go through this post to get through more details on email verification.
Last but not the least, always remain consistent while sending emails and upgrading your email list so that your Ip reputation remains warm.